Director, Communications
photo credit: AFBF Photo, Philip Gerlach
Director, Communications
AFBF has surpassed its membership quota goal for 2016, posting growth of 14,835 member families. According to Robin Kinney, director of membership & program development, total membership for the year is 5,999,327 member families.
State Farm Bureaus that reached Quota and Navigator status are identified on the map. Quota is a membership goal for a state calculated by taking the final membership number reported to AFBF for the previous year and adding one member.
Membership is vital to the health of Farm Bureau, ensuring we have the resources to serve our mission. People join Farm Bureau for different reasons, and every member helps us make a difference at the local, state and national levels.
Robin Kinney
Charting a course for membership growth, Navigator reflects a state achieving an accelerated pace and surpassing the established quota goal. The Navigator Award is a calculated percentage of growth by state-size based on the previous year’s final reported membership.
The collective effort of state Farm Bureaus in attaining membership growth will be celebrated during the 2017 Annual Convention & IDEAg Trade Show in Phoenix.