Privacy Policy

Effective Date: December 3, 2020

Welcome to the American Farm Bureau Federation (“Farm Bureau,” “we,” “us,” “our”). The Farm Bureau is the Voice of Agriculture®. We are farm and ranch families working together to build a sustainable future of safe and abundant food, fiber and renewable fuel for our nation and the world. In this privacy policy we describe how we collect, use, and share personal information through our website at www.fb.org and other Farm Bureau websites that link to this privacy policy from their site (collectively, “Sites”). This privacy policy also describes how we collect, use and share personal information through or from registration for Farm Bureau events(“Events”).

Your use of the Sites and/or provision of your personal information to us constitutes your consent to the use, storage, processing and transfer of that information in accordance with this privacy policy.

Information Collection

When visiting our Sites, you may voluntarily provide information about yourself, including your name, email address, phone number, company, and any other information you choose to provide. We collect this information when you contact us through our Sites or interact with us for any other purpose. We may collect additional information about you, such as your birth year, occupation, and information related to your farming practices when you sign up to receive updates about or register online for our Events.

We also collect information about you when you attend our Events. Information you provide that we collect may include your name, contact information, whether you are a Farm Bureau member, and information related to your farming practices. We collect such information when you register for our Events or participate in contests, raffles, and giveaways at our Events. If you choose to participate in Event surveys, we will also collect information about you that you provide in the course of the survey.

In addition, we collect information relating to your interactions with us and our Sites, including browser type, IP address, pages visited and other activities on the Sites, device type, and time and date of visit, and other information we collect through the use of cookies and similar technology. See the “Digital Advertising and Analytics” section of this privacy policy to learn more about the use of this information and the choices available to you.

We may also collect information about you, such as demographic data, from third parties and from generally or publicly available information, and may combine this information with any information that you provide to us.

We disclose to third-party sponsors/advertisers aggregate statistics (i.e., impressions and click-throughs on a company's advertisement). In addition, we may share aggregate website statistics with the media or other third parties. We do not disclose personal information to these sponsors/advertisers or other third parties as part of this process, only information in an aggregate form.

Information Use

We may use your personal information for any lawful purpose, including the following:

• To respond to you regarding the reason you contacted us and your general inquiries;
• To send updates or notices about our organization and our Events;
• To contact you about issues we believe to be of interest to you;
• To operate and improve our services, including to provide better event experiences, products, and opportunities to Event attendees, agricultural professionals, and visitors to our Sites;
• To operate, personalize, and improve our Sites and Events, including for analytics and marketing purposes;
• To send surveys, promotions, and marketing materials that may be of interest to you;
• To comply with the law and to maintain the security of our Sites and Events;
• With your consent, or as otherwise disclosed at the time information is collected; or
• To administer and protect our business and Sites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

Information Sharing

We may share your personal information we collect with other parties, including the following:

• With third party vendors who process data on our behalf, such as email service providers and event management and ticketing providers;
• With our affiliated organizations and subsidiaries as well as our partner companies;
• As part of a sale, merger, or acquisition, or other transfer of all or part of our assets, including as part of a bankruptcy proceeding;
• Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, or to protect our rights or the rights or personal safety of third parties; or
• With your consent or as otherwise disclosed at the time of data collection or sharing.

We may sell or share aggregated or deidentified information without restriction.

What are "cookies" and how does Farm Bureau use them?

A cookie is a small text file containing a unique identification number that is transferred from a website to the hard drive of your computer. This unique number identifies your web browser to Farm Bureau computers whenever you visit Sites.

The use of cookies is an industry standard, and cookies are currently used on most major websites. Most web browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you have received a cookie. You can also set your browser to refuse to accept cookies altogether. While we do not require you to use cookies, keep in mind that certain services will not function properly if you set your browser to refuse all cookies.

Digital Advertising and Analytics

We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Sites and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

We may also work with third parties that collect data about your use of the Sites and other sites or apps over time for non-advertising purposes. Farm Bureau uses Google Analytics and other third-party services to improve the performance of the Sites and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Sites, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Third Party Links and Tools

Our Sites may provide links to third-party websites or applications. We do not control the privacy practices of those websites or applications, and they are not covered by this privacy policy. This privacy policy addresses only the use and disclosure of information we collect from you. Any information you disclose to a third party, such as other users or advertisers, is subject to that party’s privacy policy. We encourage you to review the privacy policies of other websites and applications you use to learn about their data practices.

Our Sites may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share personal information or you otherwise interact with these features on the Sites, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public. Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of any accounts you create and use.

Children’s Privacy

Farm Bureau is not directed towards children and Farm Bureau does not knowingly collect personal information from children under the age of 16. If a parent or guardian becomes aware that his or her child has provided us with personal information, he or she should contact us at webmaster@fb.org. If Farm Bureau obtains knowledge that it has personal information about a child under 16 in retrievable form, Farm Bureau will immediately destroy that information, and delete that information from its files.

Your Choices and Updating Information

You may opt out of any future contacts from us at any time by contacting us at webmaster@fb.org.

You can do the following by contacting us via email at info@fb.org or by phone at (202) 406-3600: see what data we have about you, if any; change/correct any data we have about you; and, have us delete any data we have about you.

Changes to Our Privacy Policy

Our privacy policy may change from time to time. Whenever we change our policy, we will let you know by posting updates to this page. We encourage you to check this privacy policy periodically to see if there have been any changes.

Comments and Questions

If you have any questions or comments about Farm Bureau’s privacy policy, please contact us at info@fb.org.